The Brief
BUD 2 BLOOM is a vibrant community organisation that guides women through every growth stage, from bud to blossom. At the launch stage, BUD 2 BLOOM needed to define its brand’s visual identity, ensuring its purpose stayed at the forefront of all content. They aimed to build a community with a fun, vibrant, and inviting brand identity. They needed a cohesive brand strategy, visual identity, and social media templates that were easy to update.
Deliverables:
✺ Brand Strategy
✺ Visual Identity (Logo Suite, Typography, Colour Palette)
✺ Event Poster Design
✺ Social Media Templates
My Approach
I helped BUD 2 BLOOM clarify its purpose, mission, and vision into clear, relatable messages that resonate with its audience. By refining target personas and conducting competitor analysis, we uncovered ways for the brand to stand out, such as adopting a confident, approachable tone and highlighting the joy, satisfaction, and freedom within its community.
The logo reflected transformation and growth. Its butterfly-inspired "B" and leafy "L " blended boldness with soft, inviting edges. Warm tones like orange and pink, balanced by baby blue, created a playful yet grounded palette.
The Results
Gloria loved the new branding! It aligned perfectly with her vision of fostering an empowering, joyful community. The first “Paint & Picnic” event sold out, social media engagement soared, and the brand strategy gave her the confidence to communicate her brand clearly. With a practical roadmap and vibrant new visuals, BUD 2 BLOOM is now thriving and receiving glowing feedback.
"Rayanna is incredible at what she does! Every session we had together helped me gain greater clarity on the purpose and vision of my brand. Her passion for branding is truly contagious, and I left every meeting even more excited to launch my business."
Gloria – Founder of BUD 2 BLOOM
