Deliverables:
✺ Mini Instagram Audit
✺ Brand Strategy
✺ Visual Identity (Logo Suite, Typography, Colour Palette)
✺ Social Media Templates
✺ Social Media Templates
The Brief
Lagoon is an events company that promotes holistic living, enjoyment, and professional growth for young adults through community. Their goal is to foster lifelong friendships, inspire dreamers, and bring the Kingdom of God through shared experiences. However, their brand was still giving off a start-up vibe, and they needed more social media content and increased engagement.
Lagoon wanted to be recognised as a leader in the community-building space in the UK. They sought a cohesive brand identity that embodied their mission of "giving life to people’s dreams, art, and hearts."
Our Approach
Since Lagoon already had a clear purpose, vision, and mission, I dove into research and strategy. This included a competitor analysis to highlight what would make them stand out and identify key opportunities like:
✺ Drawing design inspiration from fashion, arts, and pioneers like Nike.
✺ Rejecting exclusivity & emphasising collaboration.
✺ Storytelling to build deeper audience connections.
I developed audience personas, defined their brand personality, and crafted an authentic tone of voice. Visually, I created a mood board that balanced their cool, artsy vibe with a playful, welcoming feel. I used bold, sans-serif fonts for a clean, attention-grabbing editorial look.
The Results
The team was ecstatic with the direction! The brand strategy and visual identity truly reflected their mission. They loved the bold use of colours and how it balanced playfulness with maturity. The new brand strategy helped them confidently host their first major venue event in 2024, a sold-out success, with people even requesting entry at the door.
They also organised a brand photoshoot that perfectly aligned with our vision. Everything they’ve created since has carried the same energy and vibrancy. The strategy was easy for them to implement and has supported their growth as they continue building a thriving, connected community.
