The Problem
Paris had a strong vision for her brand but needed support turning her ideas into a clear, cohesive identity. She wanted Bancs Atelier to feel mature, stylish, and globally appealing—but as a first-time founder, she felt overwhelmed by where to begin. She needed help defining her brand’s foundation, visuals, and voice in a way that could confidently stand out in a competitive market.
The Solution
We started with a strategy consultation where Paris shared her inspirations, target audience, and aspirations for the brand. From there, I developed a complete brand strategy—defining Bancs Atelier’s story, voice, and personality—along with creative direction that set the tone for her visual identity.
The final brand identity strikes a balance between boldness and elegance. We used rich, earthy tones like wine red, rust orange, and khaki to evoke sensuality and grounded power. The typography mixes expressive and structured sans-serif fonts, echoing the brand’s confident but considered attitude. Imagery direction focused on immersive, film-like photography—think moody close-ups and atmospheric wide shots—to draw the viewer into the world of the Bancs Atelier woman. The icon features a fluid “N” that breaks the grid. The submark, surrounded by an oval frame, is reminiscent of vintage fashion labels and underground flyers—connecting the past with the future in one distinctive mark.
Throughout, the goal was to create something timeless yet full of personality—a brand that felt soulful, rebellious, and beautifully put together.
The Outcome
Although the brand hasn’t launched publicly yet, the transformation in clarity and confidence was immediate. Paris now has a complete brand foundation that fully reflects her vision and speaks directly to her audience. She described the strategy as capturing “everything I said in detail” and called the visual identity “100% what I was looking for.” The feedback confirmed what I always aim for: to make the founder feel seen and for the brand to feel unmistakably theirs.
What I Loved
This project felt personal from the start. The name had familiar heritage links that I instantly connected with, which made shaping the brand even more meaningful. I loved Bancs Atelier’s quiet boldness—fashion-forward but never forced, confident but grounded. It’s inclusive, edgy, and rooted in culture, without trying too hard. It was a joy to build a brand that honours legacy while pushing boundaries.
Don't just take my word for it...
"My overall experience has been amazing from start to finish. From our first ever meeting, Rayanna really took the time to understand my brand, who I was behind the brand, what it meant, and where I was going with this. It wasn’t just about the now, but creating a visual identity that considered the future of the brand and where I was going. The entire process was collaborative; she always asked questions to ensure she understood exactly what I wanted and was happy to ask me questions that maybe I had never considered. She always did a lot of research, which meant that there was always meaning and authenticity behind the visuals. I am so happy with how everything turned out; it has made me even more excited to continue developing my brand and even more excited for it to be released! Thank you! I encourage anyone who comes across Kenzi Studio to please work with them as you will not be disappointed!"
Paris Sterling-Hendricks – Founder of Bancs Atelier
